A Beginner’s Guide to Buying Art Online
Buying art online is an exciting way to discover unique pieces that bring personality and beauty to your space. But for beginners, the process can feel a bit overwhelming. How do you know what to look for? How do you ensure quality? And most importantly, how do you find artwork that truly speaks to you?
This guide will walk you through everything you need to know to confidently purchase art online—from finding the right piece to supporting artists and making informed decisions.
1. Why Buy Art Online?
Buying art online opens up a world of possibilities. Instead of being limited to what’s available in your local galleries or stores, you can explore the work of artists from all over the world. Plus, many artists (myself included) use their websites or platforms like Instagram to showcase pieces, making it easy to shop directly.
Online art buying also offers:
Convenience: Browse artwork anytime, anywhere.
Variety: Explore diverse styles, mediums, and themes.
Direct Support for Artists: Purchasing directly from artists’ websites ensures your money goes to the creator, not a middleman.
For example, on my website CassPaints.com, I feature original oil paintings and prints inspired by themes of feminine strength and nature, all available for easy online purchase.
2. Understand What You’re Looking For
Before diving into your search, it helps to know what you’re looking for. Ask yourself these questions:
What’s your budget? Determine how much you’re willing to spend. Keep in mind that original artwork is an investment, but there are often affordable options like prints.
Where will the piece go? Consider the space you’re decorating. Are you looking for a bold statement piece or something smaller and subtle?
What’s your style? Explore themes, colors, and styles that resonate with you—abstract, surreal, modern, or something else.
3. Research the Artist and Their Work
When buying art online, it’s essential to learn about the artist and their creative process. Most reputable artists share their story and inspiration, which helps you connect with their work on a deeper level.
Look for:
Artist bios: These often give insight into the artist’s journey and philosophy.
Portfolio or collections: Explore their body of work to see recurring themes or styles.
Reviews or testimonials: See what others say about purchasing from the artist.
4. Check the Details
When you find a piece you love, pay close attention to the product details. This ensures you know exactly what you’re buying.
Key details to check include:
Dimensions: Make sure the size works for your intended space.
Medium: Is it an original oil painting, a print, or a mixed-media piece?
Framing: Some pieces come framed, while others may require you to frame them yourself.
Shipping Options: Review costs and delivery times, especially for fragile or large pieces.
5. Know Your Budget Options
If original artwork feels out of reach, many artists offer prints of their work at more accessible price points. Prints are a great way to start building a collection without breaking the bank, and they still allow you to support the artist.
On CassPaints.com, I offer high-quality prints alongside original oil paintings, making it easy to find something that fits your budget and style.
6. Trust Your Instincts
Art is personal, and the most important factor is how a piece makes you feel. When you see a painting or print that resonates with you, trust your gut. A strong emotional connection to a piece is a sign it will bring joy to your space for years to come.
7. Support Artists Directly
Whenever possible, buy directly from the artist’s website or online shop. This ensures the artist receives the full value of your purchase. Many artists, like myself, also offer personalized options like commissions, allowing you to collaborate on a one-of-a-kind piece.
8. Read Return Policies and Reviews
Before completing your purchase, make sure you’re comfortable with the artist’s return policy. Most artists don’t offer refunds on custom pieces or originals, but it’s good to know their terms in advance.
If the artist sells through a platform or marketplace, check reviews to ensure their work and customer service are well-regarded.
9. Consider Local Artists for Unique Perks
If you’re buying art from a local artist, you may have the added benefit of local delivery or pickup, saving you shipping costs and giving you the chance to meet the artist in person.
For San Diego locals, I offer local delivery for purchases made through CassPaints.com, making it even easier to bring original art into your home.
10. Display and Care for Your New Art
Once your new artwork arrives, take the time to display it properly. Consider lighting, placement, and framing (if needed) to show off the piece to its full potential.
For original oil paintings, it’s important to keep them out of direct sunlight and away from areas with high humidity, like bathrooms, to ensure they last a lifetime.
Final Thoughts
Buying art online is a rewarding experience that allows you to find pieces you love while supporting talented creators. By following these tips, you can confidently build a collection that reflects your style and values.
If you’re ready to start your art-buying journey, I invite you to explore my collection of original oil paintings and prints at CassPaints.com. Whether you’re a first-time buyer or an experienced collector, I’d love to help you find a piece that speaks to you.
Happy art shopping!
